ABOUT HRC WORLD
HRC World Plc is an England & Wales incorporated public company with registration number 10829936 and is quoted on Nasdaq First North (Copenhagen).
HRC World manages the various Hard Rock Cafés across China on behalf of HRC Asia Ltd under a Restaurant Management Agreement (RMA). In-line with our aspiration to become a leading themed-restaurant and music entertainment operator in the region, the RMA provides for HRC World to focus and manage
(1) restaurant marketing and promotion support services;
(2) tourist based customer acquisition services; and
(3) music & event based revenue development.
Separately, HRC World is also looking forward to develop business in the music videos and content business in support of its business, through its subsidiary HRC Music Plc. HRC Music will leverage on HRC World’s business in managing well-known music-centric, themed food and beverage cafés across China that strategically promotes live music and bands. HRC Music hence is uniquely placed to tap into the growing music content industry in China to drive traffic to cafés under its management.
HRC Music has a multi-pronged strategy to produce a music reality themed show for the purpose of discovering new bands and solo artists that will be housed as resident bands and singers for its cafés while securing IP and Distribution Rights for the music and video content. HRC Music will also collaborate with top tier local and regional TV & radio broadcasters, media entertainment houses, telecommunication companies, etc. to broadcast HRC Music content on multi-cast platforms via all delivery formats available. HRC World’s Management team in collaboration with music industry experts will manage and drive this new venture.
HRC World is now actively looking to increase its portfolio of franchised restaurants and is keen to explore various possibilities in partnering with other F&B businesses.
ABOUT HARD ROCK CAFE
Hard Rock Cafe Inc. is a chain of theme restaurants founded in 1971 by Isaac Tigrett and Peter Morton in London. In 1979, the cafe began covering its walls with rock and roll memorabilia, a tradition which expanded to others in the chain. In 2007, Hard Rock was sold to the Seminole Tribe of Florida, and since then it is headquartered in Orlando, Florida. As of December 2015, there were 191 Hard Rock locations in 59 countries, including 168 cafes, 23 hotels, and 11 casinos. The first Hard Rock Cafe (HRC) opened on June 14, 1971 at Gloucester House, Piccadilly, London, under the ownership of young Americans Peter Morton and Isaac Tigrett. Hard Rock initially had an eclectic decor but it later started to display memorabilia.
The chain began to expand worldwide in 1982 with locations in, among others, Toronto, Los Angeles, San Francisco, Chicago, Paris, and Berlin. Hard Rock Cafe locations in the United States vary from smaller, more tourist driven markets (Biloxi, Pigeon Forge, Key West, etc.) to large metropolises (Houston, Philadelphia, New York City, Chicago, Boston, Washington DC, etc.). Hard Rock Cafe typically does not franchise cafe locations in the United States. All US cafes are corporate owned and operated, except for cafes in Tampa and Four Winds New Buffalo casino. However, in the transition of the Las Vegas Hard Rock Hotel property originally owned and then later sold to Rank by founder Peter Morton. Morton retained hotel naming rights west of the Mississippi. When Morton sold his Las Vegas Hard Rock Hotel to the Morgans Hotel Group, he also sold those naming rights, which then gave rise to two US franchised hotels (without cafes) in Albuquerque and Tulsa. The Albuquerque hotel no longer pays for the Hard Rock rights and reverted to its former name in June 2013. More hotels franchised from Morgan's are planned for Sioux City and Vancouver. In 1990, The Rank Group, a London-based leisure company, acquired Mecca Leisure Group and continued expansion of the concept in its geographic territory. Rank went on to purchase Hard Rock America from Peter Morton as well as Hard Rock Canada from Nick Bitove. After the completion of these acquisitions, Rank gained worldwide control of the brand. In March 2007, the Seminole Tribe of Florida acquired Hard Rock Cafe International, Inc. and other related entities from Rank for US$965 million.